Shruti Shrivastava

Shruti Shrivastava is a seasoned professional in digital marketing and business strategy, currently serving as the Digital Marketing Manager for Global Marketing at Emeritus since December 2022. With previous experience at Kanmo Group, Shruti focused on digital and omnichannel marketing for various brands in the Indonesian market. At Bright Money, responsibilities included managing paid marketing campaigns across social media channels, utilizing tools such as Mixpanel and Appsflyer to enhance acquisition cost. Prior roles included serving as a Senior Analyst at Merkle Sokrati, handling significant marketing budgets in sectors like OTT and e-commerce, and as a Business Analyst at Bharat Electronic Limited, where technical skills in testing and quality control were developed. Shruti holds a Bachelor’s degree in Engineering from Medicaps Institute and is pursuing an MBA from Symbiosis International University.