Sameer Bhatia

Head Of Business Marketing, Products at Emirates NBD

Sameer Bhatia has over two decades of extensive experience in financial services, primarily focusing on product management and underwriting in the banking sector. Currently serving as the Head of Business Marketing and Products at Emirates NBD since July 2005, Sameer has held multiple senior roles, including Senior Director and Associate Vice President for Auto Loans. Prior experience includes positions at ICICI Bank LTD. and Ashok Leyland Finance Ltd., where responsibilities encompassed credit management for two-wheeler loans and personal products. Sameer is recognized for team management and expertise in credit card underwriting and operations.

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Emirates NBD

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Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.


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