Vikky Popova Cert Idm

Vikky Popova is a seasoned Digital Marketing and Ecommerce Manager at Emirates Group since September 2012, specializing in developing and implementing comprehensive digital marketing strategies that enhance brand presence and drive sales. With a robust background in performance marketing, Vikky has successfully led teams to achieve significant growth in customer acquisition and ROI, while leveraging advanced analytics to optimize marketing efforts. Previous roles include Senior Online Product & Marketing Executive at South African Airways, where Vikky improved marketing campaign performance, and Online Marketing Executive at Thomas Cook, where advertising campaigns were coordinated. Educational qualifications include multiple certificates from The Institute of Direct and Digital Marketing and a Bachelor's degree in Marketing from LCC International University.