Diego Rinallo

Diego Rinallo, Ph.D., serves as the Director of the Lifestyle Research Center and Associate Professor of Marketing at emlyon business school since September 2021. Prior to this role, Diego held positions at KEDGE Business School as an Associate Professor of Marketing and Consumer Culture from November 2012 to August 2021, and led Work Package 2 on Valorization of the Alpine Food Heritage at AlpFoodwayUNESCO from November 2016 to October 2019. An extensive background at Bocconi University includes working as a Senior Analyst at the Center for Research on Markets and Services from 1998 to November 2013 and as an Assistant Professor from November 2006 to August 2012. Diego's scholarly contributions were further enhanced by visiting scholar roles at Schulich School of Business and the University of Wisconsin-Madison. Diego obtained a Ph.D. in Business Administration and Management, majoring in Marketing, from Università Bocconi, along with a Master’s degree in the same field.