Ruiqi W.

Ruiqi W. is an Associate Professor of Marketing at emlyon business school, focusing on B2B marketing research within platform contexts. Ruiqi W. is also a member of the 2024 Digital Transformation Task Force for B20 Brazil, which aims to present policy recommendations at the upcoming G20 Summit. Previously, Ruiqi W. served as a Lecturer and Researcher at UCD Michael Smurfit Graduate Business School, conducting research on digital service platforms and B2B marketplaces. Ruiqi W.'s early career included roles as a Marketing Analyst for China Resources (Holdings) Co., analyzing market trends in commercial real estate, and as a Market Researcher at Join the Dots, where responsibilities included developing market research plans for new product introductions. Academic qualifications include a PhD in Marketing from UCD Michael Smurfit Graduate Business School, a Master’s Degree from Alliance Manchester Business School, and a Bachelor of Arts from Sun Yat-sen University.