Odett Marín

Odett Marín is an experienced E-commerce Business Analyst currently working at Emma – The Sleep Company, where responsibilities include optimizing conversion rates and enhancing user experiences through collaboration with various teams, as well as designing real-time performance dashboards. Prior positions include E-commerce Business Analyst and Jr. Marketing Manager in Colombia, focusing on sales funnel optimization, user experience, and strategic marketing planning. Odett also worked as a Brand Strategist at Planta-Alta.mx, developing go-to-market strategies and optimizing digital campaign performance. Earlier experience includes an internship at Endeavor México, involving analysis of the entrepreneurship ecosystem and startup strategy evaluation. Educational qualifications include a Licenciatura in International Business from Universidad de las Américas Puebla, an international exchange program at Universität Innsbruck, and a certification in Google Data Analytics from Coursera.