Borja Santaolalla

Borja Santaolalla is a Responsible AI Advisor at Ethical Commerce Alliance, focusing on promoting ethical AI principles in digital product design. Borja is also the Co-founder & Chief Experience Officer at Empathy.co, working on accelerating innovation. Additionally, Borja has experience as the Head of Digital at Nice Things Paloma S. and as a Sr Advisor in Digital & eCommerce Strategy. Borja has a background in mechanical engineering and physics/mathematics, with experience in various leadership and advisory roles in digital technology and ecommerce.