Amber Mccullough

VP, Strategy & Insights at Empatix

Amber is a seasoned strategist with a proven track record of advising business leaders and driving results by deploying an incredibly well-informed approach that combines industry expertise, market understanding, and both qualitative and quantitative human-centered approaches to solving complex business issues. Amber works with clients to assess the state of the market to identify white space opportunities and build optimal products and solutions.

With a focus on the big picture Amber knows that strategy does not exist in a silo and works to connect the dots for clients through digestible insights. Her specialties include corporate marketing and branding initiatives, technological innovations, and B2B trends.

She holds an M.B.A. in Marketing from St. John’s University in New York, where she piloted outcome metrics for the Vincentian Institute for Social Action (VISA), the university’s philanthropic organization. A coffee-addicted loud laugher, Amber enjoys days at the beach near her home in Long Island, NY, and all things Stephen King.

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  • VP, Strategy & Insights

    March, 2021 - present