Melanie Shreffler

Melanie is a trusted advisor who leverages the power of culture to unlock opportunities for brands. In her roles at consumer intelligence firms including empatiX, Cassandra, Smarty Pants, and Ypulse, Melanie has worked with top brands leading strategic initiatives to help them reposition, innovate, and grow their businesses by capitalizing on emerging shifts ahead of their competition.

A seasoned researcher, Melanie embraces a human-centric approach to provide companies with a unique POV on their markets and industries by blending the art of cultural intelligence with the science of data analysis. With an eye for identifying behavioral trends and a talent for designing innovative research programs, Melanie has predicted nascent cultural shifts including the rise of solo travel and “satisfying video” entertainment. Melanie is a frequent speaker in the industry, including recent appearances at SXSW, Advertising Week, and Social Media Week.