Alec Camp is an experienced professional in insights and analytics, currently serving as the Category Insights Team Lead at Empire Marketing Strategies since February 2015. In this role, Alec manages over 30 branded accounts, driving retail initiatives through data-driven insights and strategic recommendations. Previous positions include Senior Category Insights Manager and Category Manager, where Alec utilized extensive Kroger data to support item launches and optimize assortment. Earlier experience includes project management roles and data analysis within Kroger, focusing on deli and bakery merchandising, where Alec contributed to financial improvements through data interpretation. Alec holds a Bachelor's degree in Business Administration and Mathematics from Mount St. Joseph University.