Michael Lynch

VP of Sales Execution at Empire Merchants North

Michael Lynch is the Vice President of Sales Execution of Empire Merchants North. Mike is a 16-year industry veteran, starting his career as a Schieffelin & Somerset account development specialist for Service-Universal Distributors. He spent nine years at Service-Universal in several roles, most recently as the Vice President of Sales and Marketing for the East. Mike became the General Sales Manager for the Majestic Division in September of 2007, when Service-Universal and Colony Liquor & Wines consolidated. In 2009, Mike became the General Manager of the Alliance suppliers, and subsequently led the development of the dedicated Alliance Division for Brown-Forman, Bacardi and Rémy Contreau. Mike graduated from Empire State College, State University of New York, with a Bachelor of Science degree in business management.


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Empire Merchants North

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Empire Merchants North was formed in September 2007 from the merging of Colony Liquor & Wine Distributors and Service-Universal Distributors, two companies whose roots reach back to the end of Prohibition. The result is Upstate New York’s premier wine and spirits distributor, proudly building on decades of experience.