Eric Pfeil

Eric is a graduate of the University of Michigan, with a degree in Business Economics and was formerly the Executive Vice President of Breakthru Beverage of Florida. His responsibilities included overseeing all sales, sales execution, finance, pricing & programming, supplier relations, retail & on-premise chains, operations, human resources, events and data analytics. During his 16-year tenure at Premier Beverage, now Breakthru Beverage, Eric held multiple leadership positions, including General Sales Manager for South Florida, and Vice President of Sales.

Eric’s career in the wine and spirits industry spans many years including prior management roles both domestically and internationally. At the E & J Gallo Winery, he was a Regional Manager in Texas, managing all sales and chain activity for Texas, Louisiana, Arkansas and Oklahoma. From there, he moved to Tokyo, Japan to be the Sales Director for E&J Gallo Japan, where he managed over a million cases of Gallo in both the chains and the local independents. In Japan, Eric managed a Japanese sales team of over 100 sales reps and managers, as well as over 40 wholesalers nationwide. His industry experience also includes his work as General Manager of Johnson Brothers Liquor Company Tampa, Florida managing over 2 million cases of Gallo, as well as his work as Vice President of Republic Beverage‘s Texas Wine Company, where he started an organization that included the first statewide chain team, statewide pricing and programming and managing all the Republic/Block/Schepps Suppliers on a statewide basis.