Brian Cassidy

Brian Cassidy serves as the Director at Emplifi, starting in April 2023. Prior to this role, Cassidy held various leadership positions at Go Instore, including Head of Customer GTM and Head of Optimisation, where responsibilities included managing client onboarding and operational excellence. Cassidy's extensive experience with McCurrach spans multiple roles, including National Field Manager for Microsoft Surestep and Nestle seasonal confectionery, as well as Divisional Lead Manager for Nestle Purina and other brands. Additional experience includes roles with Heineken and Unilever, where management and reporting responsibilities were key. Cassidy's career began at Sainsbury's, where a foundation in various managerial roles was established.