Sisi Chen

Sisi Chen is a seasoned performance marketing leader with extensive experience across various regions, particularly in APAC and the UK. Currently serving as the Performance Marketing Lead at Employment Hero, Sisi oversees digital marketing initiatives across multiple performance channels. Previous roles include Head of Programmatic at IPG Mediabrands and Client Partner at iProspect, where responsibilities encompassed managing significant P&L, client portfolios, and marketing strategies for major clients such as PayPal and Standard Chartered Bank. Sisi's background also includes account management and business development in the B2B sector, expertise in digital media, programmatic advertising, and a strong foundation in finance, holding a Master's degree in Applied Finance from Macquarie Graduate School of Management.