Samantha Watkins

Samantha Watkins, MBA, serves as the Marketing Manager at Emporium TPO since October 2023. Prior to this role, Samantha was the Marketing Director at Pearl Street Dental Partners from November 2019 to June 2023, where a comprehensive marketing strategy was developed for over 30 branded practices, resulting in a 200% increase in new patients and a 300% net growth over three years. Responsibilities included directing print marketing design, managing a team of direct reports and social media specialists, executing marketing campaigns, overseeing sales-driven content, and managing SEO and budgetary concerns. Previous positions include Media Manager and Digital Media Manager at Platinum Dermatology Partners, Social Media Consultant at Frontier Utilities, and Social Media Editor at DexYP, among others. Education credentials include an MBA in Marketing from the University of Texas at Tyler and a degree in Journalism from the University of North Texas.