Paxton Song

EVP, Group Operations & Performance Marketing at Empower MediaMarketing, Inc.

Paxton has over 20 years of experience in digital advertising and leverages his analytical and data-driven approach to help clients achieve exceptional results. He has worked in the industry for large publicly traded companies as well as several Silicon Valley startups. Following his tenure as a Product Manager for the advertising team at eBay, Paxton founded, and successfully exited, Veruta, the first US-based company to offer personalized product-based remarketing advertisements.

He has worked closely with strategic partners including AOL, Yahoo!, Oracle, the US Department of Commerce and Google.

Paxton is a former professional golfer and holds both an MBA and MSIS from Boston University’s Questrom School of Business.


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