Renato Mertens Fittipaldi

Renato Mertens Fittipaldi is an experienced professional in retail media and customer relationship management, currently serving as Gerente Executivo de Retail Media at Farmácias Pague Menos since July 2022. Renato's expertise encompasses shopper behavior analysis, omnichannel media strategy development, and media negotiation with industry partners. Previous roles include Growth & CX Executive Manager and CRM Executive Manager at Farmácias Pague Menos, where responsibilities involved managing loyalty programs and executing personalized marketing campaigns. Renato's experience extends to SymphonyAI as Customer Insights Manager, focusing on consultative support for major supermarket chains, and previous positions in marketing and analysis at Solar Coca-Cola, Mondelēz International, and IBOPE DTM. Renato holds a Bachelor’s degree in Business from Universidade de Pernambuco and an MBA in Strategic Marketing Management from Centro Universitário Farias Brito.