Florencia Henriquez Benavente

Florencia Henriquez Benavente is an accomplished marketing professional with extensive experience in trade marketing and market research. Currently serving as Subgerente de Marketing at Empresas Ariztía since March 2021, Florencia leads a team responsible for developing and implementing marketing strategies for multiple brands. Prior experience includes roles at Agrosuper, where Florencia held positions such as Jefe de Trade Marketing for traditional and e-commerce channels. Earlier career stages at CCU S.A. involved overseeing market research and managing events, contributing to brand performance through strategic insights. Florencia holds a Commercial Engineering degree from Pontificia Universidad Católica de Chile and has pursued additional training in strategic digital marketing, e-commerce, and transformational leadership through various professional programs.