Guillermo Salinas Navarrete

Guillermo Salinas Navarrete's work experience begins in 2007 when they worked at Soprole as a Key Account Supervisor, where they were responsible for monitoring sales and stock of products and executing commercial actions at the point of sale. Guillermo then became the Jefe Category Management, reporting to the Gerente de Business Intelligence, where they provided advice to retailers to optimize the profitability of dairy products on the shelves and designed and implemented planograms for new products.

In 2011, they joined IDEAL S.A. as the Jefe Trade Marketing Canal Supermercados, reporting to the Gerente de Trade Marketing. Their responsibilities included defining and managing the annual trade marketing plan for the supermarket channel and optimizing the budget for key accounts. Guillermo also worked as a Brand Manager for brands such as Ideal, Marinela, Tia Rosa, Fuchs, Lagos del Sur, and Sanissimo, developing strategies based on consumer understanding.

In 2016, Guillermo joined Empresas Demaria S.A. as a Brand Manager for Virginia, reporting to the Gerente de Marketing. Guillermo was responsible for leading the Virginia brand in the Home Hygiene and Food categories, developing and implementing marketing strategies, managing the brand budget, and leading new product development processes.

Overall, Guillermo has a strong background in brand management, trade marketing, and category management, with experience in various industries and responsibility for managing budgets and teams.

Guillermo Salinas Navarrete obtained their Bachelor's degree in Commercial Engineering with a specialization in Administration from the Universidad de Chile in the period of 2001 to 2007. Additionally, in April 2018, they completed a certification course titled "Cómo desarrollar tu elevator pitch" from LinkedIn.