José Ignacio Caruso

Jefe Trade Marketing at Empresas Demaria S.A.

José Ignacio Caruso's work experience began in 2017 with a professional internship at ENAP, where they were responsible for verifying the delivery and commercialization of various types of hydrocarbons. During this time, they utilized programs such as SAP STMS and Minitab to propose indicators and provide advanced trend analysis.

In 2017, Caruso also worked as an Operations Analyst at DHL eCommerce Solutions, focusing on improving operational levels of service for regional and national package delivery. José Ignacio also handled strategic planning for Cyberdays and managed operational costs and margin creation.

From 2018 to 2021, Caruso worked at Grupo Arcor as a Trade Marketing Galletas & Jefe Trade Seasonal. In this role, they implemented marketing strategies for different customer groups in traditional and modern sales channels, optimizing resource allocation and ensuring proper execution at the point of sale.

Currently, Caruso is employed at Empresas Demaria S.A. as the Jefe Trade Marketing. Their responsibilities include designing and executing the trade marketing strategy for each category of the Modern Channel. José Ignacio focuses on increasing sales increments, brand penetration, and market share. Additionally, they ensure the profitability of the category through discount rates, point of sale, budgets, and trade marketing category innovation.

José Ignacio Caruso completed their Master's Degree in Dirección de Empresas Digitales from EADA Business School from 2022 to 2023. Prior to that, they pursued their undergraduate studies at Pontificia Universidad Católica de Valparaíso from 2011 to 2016, where they obtained a degree in Ingeniería Comercial.

Links


Timeline

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    Jefe Trade Marketing

    April, 2021 - present