Alejandra Ferrando

Alejandra Ferrando is an accomplished Brand Manager at Empresas Iansa since February 2013, overseeing the sugar business and implementing comprehensive strategies for brands, pricing, products, and media. Previously, Ferrando served as a Product Manager at L'Oréal, handling the growth and launch strategies for three brands, and as a Category Manager at Cencosud S.A., developing customer loyalty programs. Additionally, Ferrando worked at Banco Santander Chile managing a portfolio of 100 enterprise clients. Educational qualifications include a Commercial Engineering degree in Economics from Universidad de Chile, a COACH certification in Neurolinguistic Programming from NLP University, and a program in Instrumental Enrichment from Universidad Diego Portales.