Ala Masadeh

Ala Masadeh currently holds the position of Technical and Projects Director at EMSTEEL Group, managing industrial and strategic development projects to align with operational excellence and net-zero objectives. Previously, Ala served as Director of Operations, overseeing plant operations, and Senior Plant Manager at Emirates Steel Arkan and Arkan Building Materials PJSC, focusing on safety, sustainable excellence, and resource optimization. An extensive career includes roles such as Engineering Manager and Planning Section Head at Cementra and Holcim. Ala holds an MSc in Project Management, a Professional Diploma in Engineering Management, and a B.Sc. in Materials and Metallurgical Engineering.