EMSTEEL Group
Ala Masadeh currently holds the position of Technical and Projects Director at EMSTEEL Group, managing industrial and strategic development projects to align with operational excellence and net-zero objectives. Previously, Ala served as Director of Operations, overseeing plant operations, and Senior Plant Manager at Emirates Steel Arkan and Arkan Building Materials PJSC, focusing on safety, sustainable excellence, and resource optimization. An extensive career includes roles such as Engineering Manager and Planning Section Head at Cementra and Holcim. Ala holds an MSc in Project Management, a Professional Diploma in Engineering Management, and a B.Sc. in Materials and Metallurgical Engineering.
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EMSTEEL Group
EMSTEEL Group is a public joint stock company (ADX: EMSTEEL) and the UAE’s largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and over 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. EMSTEEL Group is committed to contributing to the UAE's industrial strategy ‘Operation 300 billion’ by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is a global leader in low-carbon steel production and is aligned with the UAE's Net Zero by 2050 Strategic Initiative. Headquartered in Abu Dhabi, EMSTEEL Group operates 16 state-of-the-art plants, with a production capacity of 3.5 million tonnes of steel and 4.6 million tonnes of cement annually, fueling the nation’s most iconic projects. The Group is realising the UAE’s vision of a home-grown industrial base exporting innovation and exceptional products to the world. Partnering with the wider UAE ecosystem, EMSTEEL Group is proud to contribute to the country’s industrial strategy and economic diversification goals. EMSTEEL Group is majority owned by ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy.