Encore APAC
Luke Byrne is an accomplished National Sales Director at Encore APAC, focusing on revenue growth and strategic business development in the Asia-Pacific region since January 2024. Concurrently, Byrne serves as Managing Director of BYRVIL LIVE, aiding brands in establishing profitable partnerships within the sports sector. Prior experience includes Chief Commercial Officer at SureVision, where Byrne expanded market share in Australia and New Zealand, and Manager of Business Development at the National Rugby League, leading a sales team to exceed revenue targets. Additional roles encompass General Manager positions with the Manly Warringah Sea Eagles and South Sydney Football Club, as well as Marketing Director for the LOC AFC Asian Cup Australia 2015, where Byrne significantly boosted ticket sales revenue. Byrne's educational background includes two Bachelor of Commerce degrees in Sports Management and Sports Studies from Curtin University of Technology.
Encore APAC
Encore is a global network of experts in event design, technology, service, and execution. We’re dedicated to helping create high-impact meetings and live events for the hospitality industry, as well as corporate production and staging clients around the world. Our work represents a masterful balance of strategy, metrics, execution, and human insight—blending tangible and nuanced client needs with amazing experiences and memorable events. THE ENCORE DIFFERENCE Many AV companies can execute a stunning performance or an effective meeting, but we’re different. Our partnership begins by understanding what’s unique about you and your attendees—the right path forward means defining your goals before designing the solution.