James Dennis is an industry expert currently serving as a Senior Industry Expert in Product at Endava. They co-founded BettySwollox.com, an online sports apparel brand, and previously held roles such as Digital Studio Manager at B&Q, where they significantly boosted online sales. With a background in design and marketing, James has also served as Head of Design & Marketing at Sparkstone Technology Limited and Creative Director at Saad Group, where they led large teams in delivering innovative strategies. They earned a BA(Hons) in Art & Design with a focus on Communication Design from the University of Portsmouth.
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