Nefeli Kritikou

Nefeli Kritikou is a marketing professional with extensive experience in demand generation and strategy across various industries. Currently serving as the Head of Marketing for APAC & MENA at Endava since May 2020, Nefeli has successfully designed and delivered demand strategies in the Payments, Banking, and Investment sectors. Previously, Nefeli held roles at Lumeon Ltd as Marketing Manager, and at Zest Media Group as Group Marketing Manager, where responsibilities included brand awareness, lead generation, and campaign optimization. Nefeli began the marketing career as a Marketing & Sales Coordinator at Vero Group, following earlier positions such as Assistant Marketing Manager at Luxome and PR & Events Coordinator roles at Hellenic & Cypriot Society and ERT S.A. Nefeli holds a Master of Arts in Public Relations from Sheffield Hallam University and a Bachelor of Laws from Ethnikon kai Kapodistriakon Panepistimion Athinon.