Brant Wilson

Brant Wilson has a wealth of experience in marketing research and strategic planning. Brant started their career as a Marketing Research Analyst at Anheuser-Busch, where they conducted test market studies and provided valuable insights for the introduction of the Bud Light brand. Wilson then joined McCann-Erickson as a Research Project Manager, where they managed various research projects for key clients and presented analysis to advise on marketing and business strategy. Brant later moved to Compaq Computer Corporation as the Director of Strategic Planning, where they led a global team and developed innovative customer registration systems. Wilson then worked at Millward Brown/IntelliQuest as the SVP of Primary Research, managing custom research studies for technology clients like IBM and HP. Brant founded Customer Value Systems, Inc. in 1994, a worldwide marketing research firm specializing in strategic research and consulting. Recently, Wilson has become the Director of Marketing Research at Endeavor Management, where they focus on driving customer experience initiatives and managing market research functions across various industries. Overall, their expertise lies in optimizing products to match customer needs, customer segmentation, brand management, and strategic planning.

Brant Wilson's education history begins in 1968 when they graduated from Southampton High School with a degree in English. Brant then went on to attend the University of Richmond from 1972 to 1976, where they obtained a Bachelor of Science degree in Sociology with a focus on Research Methodology. Subsequently, from 1976 to 1978, they pursued a Master of Science degree in Sociology/Research Methodology at Texas A&M University. Finally, from 1978 to 1984, Wilson attended Washington University in St. Louis, obtaining a Doctor of Philosophy (PhD) degree in Sociology.