Julie Barbier-Leblan

Julie Barbier-Leblan is a seasoned professional with extensive experience in leadership and entrepreneurship, currently serving as the CEO and Co-Founder of Merit Incentives, a global engagement technology company. Under Julie's guidance since 2016, Merit has developed multiple no-code, white-label platforms, supporting over 1,000 companies and reaching over 70 million end-users. Julie holds multiple leadership roles, including President of Incentive Marketing Association MEAPAC and Board Member of the Incentive Marketing Association. Additionally, Julie is the CEO of Gifti Global and Founder of MYLIST FZ LLC, pivotal in the gift card marketplace and the first gift registry platform in the MENA region. With a robust legal background, including positions at Mayer Brown and RBS International, and advanced education in Information Technology, Real Estate Law, and Business Law, Julie demonstrates a unique blend of expertise across technology, law, and marketing.