James Liu

James Liu currently serves as Vice President at Endeavor, focusing on location-based entertainment since April 2021. Prior to this role, James was Executive Vice President at Riverside Group from July 2016 to March 2020, overseeing a substantial investment portfolio exceeding 50 billion USD in various resort components, including theme parks and hotels. James has held other notable positions, including Vice President at Foriseland, where leadership involved managing a large internal design and control department, and China Director at FORREC Ltd., responsible for expanding operations in China across multiple sectors such as theme parks and retail. James began a career in project management as a Senior Project Manager at NBBJ Design. Academically, James holds an MBA from the China Europe International Business School, a Bachelor's in Architecture from Tongji University, and has participated in management training at the Swedish Institute.