Elle Lewis is an accomplished marketing professional with extensive experience in brand management, particularly within the beverage industry. Currently serving as Senior Brand Manager for Spirits, RTD & Imported Wine at Pinnacle Drinks under Endeavour Group since August 2021, Elle previously held senior roles at Birch & Waite Foods and Coca-Cola Amatil, where significant contributions were made to the Rekorderlig Cider brand. With a strong background in developing brand strategy, executing campaigns, and managing cross-functional relationships, Elle's career includes roles such as Campaign and Communications Manager and Consumer Marketing Manager at Coca-Cola Amatil. Education includes a Bachelor of Business in Marketing and Human Resources from the University of Technology Sydney.