Markus Patz Iwa Iws

Markus Patz IWA IWS is a seasoned wine educator and consultant with extensive experience in the wine and retail industry. Currently serving as a WSET Wine Educator at Endeavour Group since 2022, Markus has also held the role of Wine Merchant at Dan Murphy's since December 2018, actively advocating for change and innovation in wine retail. Previous positions include managing retail operations at Cracka Wines and The Wine Collective, where leadership in strategy and customer relationships was pivotal. With a strong educational background, including an MBA from the University of Augsburg and multiple wine certifications, Markus brings a wealth of knowledge and expertise in wine education and marketing strategies.