Sam Stark is an accomplished professional in the fields of data science and analytics, currently serving as the Head of Advanced Analytics Capabilities at Endeavour Group since November 2021, overseeing a team of over 80 analysts to address diverse business challenges. Previously, Sam held the roles of Marketing Analytics Practice Lead and Head of Data & Analytics - Commercial at Foxtel, where strategic analytics capabilities were developed for business stakeholders. With extensive experience at firms such as Quantium and MindShare, Sam has demonstrated expertise in forming strategic partnerships, leading consulting capabilities, and managing communications strategies for major brands. Additionally, Sam has provided nonprofit strategic guidance as a Non Executive Director at Empower Projects. Academic credentials include an MBA in Marketing from the University of Technology Sydney and a Bachelor’s degree in Business from Australian Catholic University.