Sonia Luelf

Sonia Luelf is an experienced digital analyst currently serving as the Lead Digital Analyst at Endeavour Group since October 2022. Prior to this role, Sonia worked as a Digital Insights Specialist for Paramount Australia & New Zealand from May 2020 to November 2022, and held positions at The Walt Disney Company as a Senior Digital Analyst and Senior Research Analyst from January 2017 to May 2020. Previous experience includes being a Ratings & Insights Analyst at National Geographic, an Audience Researcher at the Australian Broadcasting Corporation, and various roles at Seven Affiliate Sales and as a Research Assistant at the University of Melbourne. Sonia's career began as an Administration Coordinator for the Premier Events Group during the Beijing Olympic Games in 2008. Sonia Luelf earned a Bachelor of Commerce/Bachelor of Arts degree in Finance, Marketing, and Chinese from the University of Melbourne, completing the program in 2010.