Tim McGrath is a senior leader in customer strategy, currently serving as the Head of Customer Insights at Endeavour Group. Previously, Tim held a key role at Commonwealth Bank as an Executive Manager and Chapter Lead, focusing on developing growth strategies that enhance customer acquisition, engagement, and retention across various segments. With over three years of experience as a chapter lead, Tim has committed to leveraging customer insights for innovative solutions in the financial services industry. Tim's earlier roles include product and communication specialist at American Express and co-founder of Crowdship Pty Limited. Tim holds an Executive MBA from AGSM @ UNSW Business School and certifications in Product Management and Agile Project Management.
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