Endemol Shine Brasil
Vanessa Costa currently serves as the Marketing and Communications Director at Endemol Shine Brasil, overseeing strategic initiatives to enhance brand visibility and drive business growth. Previous roles include Senior Marketing and Communications Manager at EQUALS TRUE, where focus was on DEI-focused talent recruitment, and NWB - Network Brasil, where Vanessa led the marketing department for a prominent sports content producer. Additional experience includes directing Influencer Marketing for another Company in Latin America and managing product marketing for meuDNA, a B2C healthcare tech firm. Vanessa's career features founding Digital ROI Brasil, specializing in influencer marketing strategy, and significant roles in public relations at agencies such as PROS | PR Outstanding Solutions and Pipah Comunicação. Vanessa holds multiple degrees, including an MBA in Retail Business Strategy from FIA Business School and an Executive MBA in Strategic Marketing and Innovation.
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Endemol Shine Brasil
Endemol Shine Brasil is a division of Banijay, the largest producer and distributor of independent content in the world. Endemol Shine Brasil creates and produces non-fiction, fiction and documentary content for all platforms and has in its catalog national and worldwide successes, including the production and distribution of titles such as MasterChef, The Masked Singer, Canta Comigo, Rolling Kitchen, Casamento às Cegas, The Bridge Brasil, Queen Stars Brasil, Big Brother Brasil, No Limite, Xuxa - O Documentário, among others. In addition, it also produces branded content formats for all platforms, such as Cabelo Pantene, Ilhados com Beats, Onix Music Trip, TeleKwai and others. Endemol Shine Brasil is also specialized in brand licensing, with more than 300 licensed products and digital initiatives, creating dynamic multiplatform strategies and content for brands and channels.