Jorge Santiago Fernández

Jorge Santiago Fernández has extensive experience in the fields of marketing automation, data science, and consulting, currently serving as Head of Marketing Automation and Product Owner for the B2C Market Iberia at Endesa since April 2013. Previous roles include Lead Data Scientist and Senior Data Scientist within the same market segment. Jorge also has academic experience as an Associate Professor at ISDAE and Universidad Loyola Andalucía. Prior consulting roles at Deloitte España and Grupo CIMD involved strategic analysis and pricing optimization for major energy companies. Educational qualifications include a degree in Mathematics from Universidad de Málaga and various advanced programs, including a Master in Advanced Artificial Intelligence and Professional Program in Business Administration from IESE Business School.