Maddie Boyd

Maddie Boyd is a seasoned marketing professional with extensive experience in performance marketing and social media management. Currently serving as a Performance Marketing Manager for Paid Social at Endy since November 2021, Maddie develops and oversees paid social strategies and campaigns, leveraging data analysis to optimize performance. Prior roles include Senior Social Media Specialist at Media Experts, where responsibilities encompassed campaign execution, budgeting, and KPI reporting across various clients. A graduate of the University of Guelph with a Bachelor of Commerce in Marketing, Maddie also holds a Post Graduate Certificate in Digital Media Marketing from George Brown College, enhancing her expertise in digital marketing strategies.