Cassidy Buzin

Cassidy Buzin serves as a Group Creative Director at Energy BBDO since February 2018, with a robust history of leading creative initiatives across various campaigns, including the modernization of The General brand and the launch of a new logo and social media presence. Previously held the title of SVP Creative Director, successfully directing campaigns for notable brands such as Pearle Vision and Almay. Cassidy's earlier experience includes roles as VP Creative Director, Associate Creative Director, and Senior Copywriter, where engagement in diverse projects spanned brands like Ziploc and Extra Gum. Prior professional experiences at Edelman and CEB contributed to strategic thinking, client relationship management, and significant revenue generation. Cassidy also contributes to the education sector as a teacher at the Chicago Portfolio School. Educational qualifications include attendance at D&AD and the Chicago Portfolio School, paired with a degree from Miami University.