Shannon Smiley

Shannon Smiley is an SVP and Group Strategy Director at Energy BBDO, with a career spanning over 17 years in strategic planning and brand development. Shannon has demonstrated versatile leadership in brand strategy, integration strategy, digital and social strategy, and effectiveness award case development, contributing to current accounts such as American Family Insurance and Kerrygold. Noteworthy accolades include multiple Effies finalist nominations and wins, along with distinctions from the New York Festival and Cannes Lions for high-profile brand campaigns. Shannon's previous experience includes strategic roles at AMV BBDO, Leo Burnett, and TRU, along with a solid educational background from Ohio University.