Jeff Shoaf

Jeff Shoaf has been a leader and innovator in the energy industry since the Texas market deregulated. The depth and breadth of his experience with energy supply companies and consulting organizations have helped thousands of commercial and industrial energy customers across North America. Jeff joined 5 following a variety of energy leadership and business development roles. His success in leading organizations and assisting clients, as well as his strategic work in the industry, contributes to the growth and expansion of 5.

Immediately prior to joining 5, Jeff served as the President of Hudson Energy, where he led over 100 employees across the US and Canada, including multiple sales channels, operations, pricing, contracting, and customer service teams. Jeff began his energy career with Reliant Energy in the early 2000s where he performed data analytics before transitioning into direct and indirect sales positions. Ultimately, he assumed greater responsibilities where he led sales teams focused on larger commercial and industrial clients in addition to indirect, third-party sales channels. Jeff was then recruited by Spark Energy to grow their commercial electricity and natural gas division as the VP of Sales.

Shifting to the consulting side of the energy industry, Jeff assumed responsibility for all activities of Amerex Energy Services, a consulting firm serving large electricity and natural gas clients across North America. Subsequently, Jeff led NextEra Energy’s M&A efforts in the consulting space, where he was instrumental in their successful acquisition of a New England advisory firm.

Jeff began his professional career in the industrial water purification industry after graduating with a BS in Chemistry from Furman University, and his MBA from the University of Virginia’s Darden School of Business.