Rehan Merchant

Rehan Merchant has extensive work experience in the media industry. Rehan started their career in 1997 as an Executive Director at Emirates Neon LLC, where they established various divisions within the company and predicted the need for a one-stop shop for clients. Rehan played a key role in the company's international expansion, setting up offices in Oman, Bahrain, Kuwait, China, Egypt, Kenya, Tanzania, Uganda, and Pakistan. In 2007, they became the Group CEO of Emirates Neon Group (ENG), transforming the UAE-focused signage company into an international visual communications and media solutions conglomerate.

Rehan Merchant received a Bachelor of Arts with Honors degree from Lancaster University between 1994 and 1997. Rehan specialized in Strategic Marketing, HRM, and Accounting & Finance during their time at the university.