Jaira Carmela Baarde currently serves as the SEO Technical Lead at EngineRoom, a position held since November 2024. Prior to this role, Jaira was the SEO Team Lead at Axadra Ventures from September 2018 to October 2024, where responsibilities included team leadership, project management, and quality assurance. Jaira also functioned as a Search Engine Optimization Specialist, managing comprehensive SEO strategies across various industries internationally. Earlier experience includes a role as a Customer Performance Associate at Lamudi Philippines and a Research Analyst at RTL - Research & Tech Lab. Jaira holds a Master in Business Administration from San Beda College Alabang and a Bachelor of Science in Human Resources Development from the same institution. Notable achievements include multiple Employee of the Month awards and recognition as People of the Year in 2016.