EBM
Hataf Shahab is a Senior Brand Manager at EBM since November 2021, responsible for strategic communications and campaign production for the Gluco brand, including the launch of Gluco Kahani and leadership of the Gluco Teddy brand. Hataf also manages a range of brands within the Peek Freans Cakes Portfolio and oversees strategies for the Peek Freans Premium Range. Prior experience includes serving as Brand Manager at Colgate-Palmolive, managing the Surface Care Portfolio, and as Assistant Brand Manager at National Foods Ltd., where Hataf launched thematic communications and innovative campaigns. Educational qualifications include an MBA in Marketing and a Bachelor's degree in Marketing from the Institute of Business Administration.