• EBM

  • Hataf Shahab
HS

Hataf Shahab

Senior Brand Manager at EBM

Hataf Shahab is a Senior Brand Manager at EBM since November 2021, responsible for strategic communications and campaign production for the Gluco brand, including the launch of Gluco Kahani and leadership of the Gluco Teddy brand. Hataf also manages a range of brands within the Peek Freans Cakes Portfolio and oversees strategies for the Peek Freans Premium Range. Prior experience includes serving as Brand Manager at Colgate-Palmolive, managing the Surface Care Portfolio, and as Assistant Brand Manager at National Foods Ltd., where Hataf launched thematic communications and innovative campaigns. Educational qualifications include an MBA in Marketing and a Bachelor's degree in Marketing from the Institute of Business Administration.

Location

Karachi, Pakistan

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EBM

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The biscuit industry leader of the country, EBM is a household name across Pakistan. Previously named Peek Freans Pakistan Limited, the company has an annual production capacity of over 180,000 tonnes; the largest in the country and one of the largest in the region. With over 16 brands that delight our consumers every day, EBM has been dedicated to innovation and quality standards since inception. EBM has embraced its ‘Never Compromise on Quality’ philosophy. It is the very reason which has led to Peek Freans Sooper becoming Pakistan’s No. 1 biscuit, as per Nielsen ranking. While EBM’s mission is to provide wholesome, hygienic food-between-meals across Pakistan and beyond, it is dedicated to do so in a manner which ensures the welfare and growth of society at large (people), the preservation of the environment (planet) and the pursuit of profitability in an ethical manner (profit): the triple-bottom-line approach which is achieved by a business growth model based on 3 Ps- People, Planet, Profit. EBM has always understood its responsibility to give back to the community, and this value is at the heart of their business. Over the years, EBM has grown into a sustainable and environment-friendly company that has been awarded the Environmental Excellence Award for ten consecutive years. Working with the U.N’s World Food Program, EBM manufactures energy-rich biscuits for food emergencies. It also partners with the Pediatrics Department at the country’s leading university hospital to undertake research on the nutritional needs of women and infants. Over its 50 years, the company has successfully established a realm of reliability, trust and connection with its employees - a connection it will cherish and uphold, now and always. EBM has, and shall always be committed to the growth and prosperity of its employees and the development of the community at large.


Headquarters

Karachi, Pakistan

Employees

201-500

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