EBM
Shayan Manzar currently serves as Assistant Brand Manager for Creams and Choco at EBM since October 2023. Previously, Shayan held the position of Assistant Brand Manager and Area Sales Manager at Engro Fertilizers Limited from September 2021 to October 2023. Earlier experience includes roles as Retail Manager and Management Trainee at Levi Strauss & Co. from October 2019 to September 2021, a Sales and Marketing Intern at BASF in July 2018, and Head Volunteer at Dar ul Sukun in June 2017. Shayan is pursuing a Master of Business Administration in Marketing at the Institute of Business Administration, expected to graduate in May 2025, and holds a prior degree from the same institution along with A Levels from St. Michael's Convent School.
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EBM
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The biscuit industry leader of the country, EBM is a household name across Pakistan. Previously named Peek Freans Pakistan Limited, the company has an annual production capacity of over 180,000 tonnes; the largest in the country and one of the largest in the region. With over 16 brands that delight our consumers every day, EBM has been dedicated to innovation and quality standards since inception. EBM has embraced its ‘Never Compromise on Quality’ philosophy. It is the very reason which has led to Peek Freans Sooper becoming Pakistan’s No. 1 biscuit, as per Nielsen ranking. While EBM’s mission is to provide wholesome, hygienic food-between-meals across Pakistan and beyond, it is dedicated to do so in a manner which ensures the welfare and growth of society at large (people), the preservation of the environment (planet) and the pursuit of profitability in an ethical manner (profit): the triple-bottom-line approach which is achieved by a business growth model based on 3 Ps- People, Planet, Profit. EBM has always understood its responsibility to give back to the community, and this value is at the heart of their business. Over the years, EBM has grown into a sustainable and environment-friendly company that has been awarded the Environmental Excellence Award for ten consecutive years. Working with the U.N’s World Food Program, EBM manufactures energy-rich biscuits for food emergencies. It also partners with the Pediatrics Department at the country’s leading university hospital to undertake research on the nutritional needs of women and infants. Over its 50 years, the company has successfully established a realm of reliability, trust and connection with its employees - a connection it will cherish and uphold, now and always. EBM has, and shall always be committed to the growth and prosperity of its employees and the development of the community at large.