Zainab Arshad

Zainab Arshad is an experienced marketing professional with a strong background in brand management and business development. Currently serving as a Senior Brand Manager for the Creams & Chocolate segment at EBM, Zainab's previous roles include Brand Manager for Green Tea & Innovations at Tapal Tea (Pvt.) Ltd., and various positions at Engro Energy Ltd and Sindh Engro Coal Mining Company. With a Bachelor’s degree in Marketing from the Institute of Business Administration, Zainab has developed strategies, forged partnerships, and conducted comprehensive market analyses throughout a diverse career. Notable achievements include negotiating long-term contracts valued up to USD 70 million and implementing initiatives for digital transformation in the energy sector.