Federica Betti

Federica Betti is a seasoned digital media professional with extensive experience in digital marketing and media management. Currently serving as Digital Media Manager at Plenitude since December 2021, Federica previously held the position of Digital Acquisition Coordinator at Sky Italia, where responsibilities included digital media budget planning, campaign optimization, and coordination with creative agencies. Prior experience includes roles at TIM as a Performance Marketing Specialist, focusing on campaign management and performance analysis, and various positions in digital marketing, copywriting, and social media management across multiple companies. Federica holds multiple degrees and executive programs in marketing and digital advertising from prestigious institutions, underscoring a strong foundation in media and communications.