Francesca Persio

Francesca Persio currently serves as the Head of B2C and Retail Communications at Plenitude since April 2022, after previously holding the role of Brand and Communication Manager. Francesca has extensive experience from a decade at Piaggio Group (2011 - March 2022), where responsibilities included Brand Manager for Piaggio Scooter and Event Marketing Manager, focusing on innovative consumer event strategies for major brands like Vespa and Aprilia. Prior experience also includes a role as Event PR Specialist, where Francesca managed international product launches, and as EMEA Communication Specialist at the Italian Cultural Institute. Educational qualifications include a Master's Degree in Entertainment Management and Marketing, Sales, Communications, and Retail from SDA Bocconi School of Management, along with a Bachelor's degree in Humanities from Sapienza Università di Roma.