Mauro Stella

Mauro Stella serves as the Head of Customer Lifetime Value Management at Plenitude since January 2016, where responsibilities include overseeing customer lifecycle marketing strategies, CRM initiatives, and loyalty programs aimed at maximizing profitability and enhancing customer engagement. Previous roles at Plenitude included Customer Base Marketing Senior Manager and Customer Base Marketing Manager, focusing on multichannel campaign development and customer segmentation for a subscriber base of 10 million. Prior experience includes a significant tenure at Sky Italia, where Mauro led retention marketing efforts and project management, contributing to innovative product propositions and interdepartmental projects. Mauro's career commenced at Bosch and A.J. Tyzack Limited, with a strong educational background in marketing and communication from Accademia di Comunicazione and Università degli Studi di Milano.