The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Agency in an all-encompassing way.

Government

Marketing

Travel & Leisure

ENIT – Italian National Tourist Board

ENIT – Italian National Tourist Board's headquarters in Roma, Italy

Ivana Jelinic

Roberta Garibaldi

Marco Montini

Barbara Cavuto

Maria D'Agrosa

The Legal and Administrative Team at ENIT – Italian National Tourist Board is responsible for managing the organization's legal compliance and administrative functions. This includes overseeing corporate governance, handling legal affairs, managing contracts and tenders, supporting human resources, and ensuring proper financial management. The team collaborates closely with various departments and external partners to facilitate the agency's tourism promotion and development initiatives, ensuring operations are conducted within the legal framework and organizational policies.

Legal and Administrative Team

The Marketing and Promotion team at ENIT – Italian National Tourist Board is responsible for developing and implementing marketing strategies to promote Italy as a premier travel destination. They collaborate with local offices, embassies, cultural institutes, and trade organizations to enhance and commercialize Italian tourism products. The team conducts market research to identify trends and target audiences, while organizing and managing fairs, exhibitions, and events to increase Italy's market relevance both traditionally and in high-growth potential markets. They also drive the digital strategy to ensure comprehensive and effective promotion across all channels.

Marketing and Promotion

This department oversees the strategic management and technological advancement of tourism initiatives and programs.

Tourism Governance

The Economic and Statistical Functions team at ENIT – Italian National Tourist Board is responsible for analyzing economic and statistical data to support the strategic goals of the agency. This team conducts market research, trends analysis, and demand segmentation to create data-driven insights, which inform marketing strategies, enhance tourism supply, and support the commercialization of tourism-related products. Their work plays a crucial role in promoting sustainable tourism development and increasing the market relevance of Italy's tourism offerings.

Economic and Statistical Functions

The Leadership Team at ENIT – Italian National Tourist Board is responsible for setting the overall strategic direction and ensuring the effective implementation of promotional activities to enhance Italy's tourism sector. They collaborate with various international and domestic partners, oversee market research, and guide marketing strategies to achieve sustainable tourism growth and market relevance.

Leadership Team

This department oversees operations and strategic initiatives across multiple geographic markets.

ENIT – Italian National Tourist Board

Org chart

Teams

Legal and Administrative Team

Marketing and Promotion

Tourism Governance

Economic and Statistical Functions

Leadership Team

Regional Management

Offices

ENIT – Italian National Tourist Board

Org chart

Teams

Legal and Administrative Team

Marketing and Promotion

Tourism Governance

Economic and Statistical Functions

Leadership Team

Regional Management

Offices

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