Phil Zrihen

Phil is based in New York, and is the Brand COO for 21c, Morgans Originals & Hyde, alongside his role as Head of Americas. Prior to Ennismore, Phil served as Chief Business Officer and Partner of SBE where he oversaw all of the company's corporate activities including strategic initiatives, capital investment and asset management.

Phil has spent the past 20 years in hospitality investment banking. Prior to SBE, he was a Managing Director within the Real Estate Strategic Advisory Group at Houlihan Lokey, responsible for the firm’s global hospitality and leisure efforts. He also served as a Managing Director at Rothchild Inc. where he co-founded and led the firms North American Hospitality Practice.