Barbara Franzreb

Barbara Franzreb is a seasoned marketing professional with extensive experience in brand management and communications. Currently serving as VP Brand at Enpal since May 2023, Franzreb previously held the position of Director Brand and Communications at Doctolib from November 2020 to May 2023. Prior roles include Head of Marketing - Brand & Communications at medneo GmbH, Head of Marketing Account Management at Zalando Marketing Services, and Head of Strategic Brand Marketing at Zalando SE, where significant work included launching Zalando's influencer platform, Collabary. Early career experience includes leading communications for Zalando GmbH across 15 European countries and consulting for notable clients such as Coca-Cola Germany at haeberlein & mauerer.